FICO: Evolution of the Customer-Centric Bank

In today’s rapidly evolving economy, customer centricity and engagement has become necessary for any business striving to keep up with the fast paced customer. The ability to translate customer insights into tailor-made products and services has become key in customer retention and conversion. In the banking industry customer-centric banking must involve trust, transparency, and fairness. Banks must treat their customers as individuals, relying on personal knowledge and mutual respect to achieve and maintain sustainable, valuable, and long-term relationships.